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Future Present

Berg Lamps

I love it when designer talk about the process behind their work. And even more when that process is both thoughtful and sketchy. For it’s through sketching and making design tangible that one can begin to experience and understanding it. And from that comes learning and thus the ability to iterate and improve. Berg recently […]

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Future Present

Media Surfaces

Check it out, two new films from BERG — what a great way to start the day. They’re sketches exploring ideas and principles behind Dentsu London‘s communications strategy Making Future Magic. The films don’t feature a lot of interactivity, they’re more about communication and information design. But they are quite beautiful, and calm, visions of […]

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Present

How Big Really?

One of my favorite strange-but-fascinating infographics is the overlay of the Apollo 11 moon walks onto a baseball diamond. It presents something that’s so otherworldly and distant (a moon walk) into a super-familiar environment (a baseball diamond) to make the information immediately relevant and understandable. The image, created in 2009 by Thomas Schwagmeier is part […]

Categories
Future Present

Mag+ vs The September Issue

I’m a fan of BERG, and so was excited to discover this video of Mag+, a digital magazine design concept they created for Bonnier. BERG’s Jack Schulze talks about what people like about printed magazines… things like the of significance the cover (and our long-term memories associated with them), the sense of completion when done […]