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This is interesting… an ice cream vending machine that’s smile-activated. The system recognizes a user’s facial expression and, if they’re smiling, rewards them with free ice cream. It’s a great example of creatively using advanced technology for a brand-relevant experience. Created for Unilever (who own the brands Ben & Jerry’s, Good Humor, Breyers and Klondike), the project was developed by SapientNitro UK. You can read more on their case study and press release pages. PSFK points…
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